As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.
The non-viability of green crackers may pave the way for e-crackers.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
About 1,070 units in Sivakasi can manufacture fireworks worth Rs 6,000-9,000 crore.
The state has allowed industrial units in special economic zones (SEZs) to lay off workers without government's sanction, regardless of the number of workers
The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.
Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
With the rupee crossing Rs 72/dollar in recent times, things suddenly don't look too good on several counts.
States are now gearing up to implement the scheme, integrating it with their own public health insurance plans and tying up the loose ends.
IIM-A saw 36 per cent jump in maximum domestic salary in 2018 placements this year.
Antrix, ISRO's commercial arm, is eyeing 10% of the $357 billion global market.
While Prime Minister Narendra Modi's Ayushman Bharat health care scheme is just a slogan for the moment, it is the state's Mukhyamantri Amrutum health assurance scheme which is a comforting reality for many.
Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.
While industry is upbeat, start-ups in the space sector are finding it difficult to cater to the demand due to a lack of funding, issues related to policy like foreign funding, intellectual property, etc, and a lack of support in testing.
Bengaluru-based developers, such as Puravankara Limited and Sowparnika Projects, have witnessed over 85-90 per cent of their customers being first time buyers or end users.
And it's not an IIT graduate who's bagged it, report Gireesh Babu & Vinay Umarji.
While most of Mukherjee's lectures will be closed door for the students taking up the elective, the institute plans to open up one or two sessions for public in November this year.
Connecting with people is the first step to creating greater awareness for the brand and that in turn, believes ISRO chief K Sivan, will translate into the institution becoming a place that people want to work in.
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